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PetSmart Dog Backseat Cover

E-Commerce Creative / Concept Campaign 2026
PetSmart Dog Backseat Cover

Overview

A complete e-commerce design concept for a premium dog backseat cover. The work explores how a practical pet accessory can be presented with clearer benefit hierarchy, stronger lifestyle context, and a more polished shopping experience. Concept work, not affiliated with or commissioned by PetSmart.

Scope

  • E-Commerce Creative
  • Listing Image Design
  • Art Direction
  • Product Storytelling
PetSmart Dog Backseat Cover - 1
PetSmart Dog Backseat Cover - 2

The Challenge

Pet accessories often compete in crowded marketplaces where shoppers compare quickly and need to understand protection, fit, cleaning, and comfort at a glance.

The Solution

We built a visual system that leads with the product benefit, supports the decision with lifestyle context, and uses clean e-commerce layouts to make key features easier to scan.

PetSmart Dog Backseat Cover showcase
PetSmart Dog Backseat Cover detail 1
PetSmart Dog Backseat Cover detail 2
PetSmart Dog Backseat Cover detail 3

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