Website Launch Checklist

SEO (12 items)

• ☐ Unique title tag on every page (under 60 characters)
• ☐ Meta description on every page (under 155 characters)
• ☐ H1 tag on every page (only one per page)
• ☐ Clean URL structure (no ?id=123 or /page-2/)
• ☐ XML sitemap generated and submitted to Google Search Console
• ☐ robots.txt file configured correctly
• ☐ Canonical tags on all pages
• ☐ Internal linking between related pages
• ☐ Image alt text on every image (descriptive, not stuffed)
• ☐ Schema markup (LocalBusiness, Organization, or Product)
• ☐ Open Graph tags for social sharing
• ☐ 301 redirects set up for any old URLs

Performance (8 items)

• ☐ Page load time under 3 seconds on mobile
• ☐ Images compressed and in WebP format
• ☐ Lazy loading on below-fold images
• ☐ CSS and JS minified
• ☐ No render-blocking resources
• ☐ Core Web Vitals passing (LCP, FID, CLS)
• ☐ CDN configured
• ☐ Browser caching enabled

Mobile (6 items)

• ☐ Fully responsive. tested on iPhone, Android, tablet
• ☐ Touch targets at least 44x44px
• ☐ No horizontal scroll on any page
• ☐ Text readable without zooming (minimum 16px body)
• ☐ Navigation works cleanly on mobile
• ☐ Forms are easy to fill on mobile

Conversion (8 items)

• ☐ Clear CTA above the fold on every key page
• ☐ Contact form tested and receiving submissions
• ☐ Phone number clickable on mobile
• ☐ Email links working
• ☐ Thank you / confirmation page after form submission
• ☐ Social proof visible (reviews, testimonials, logos)
• ☐ Trust signals present (SSL, guarantees, credentials)
• ☐ Exit intent or secondary CTA for non-converters

Analytics & Tracking (7 items)

• ☐ Google Analytics 4 installed and receiving data
• ☐ Google Search Console verified
• ☐ Conversion goals set up (form submissions, clicks, purchases)
• ☐ Facebook Pixel installed (if running Meta ads)
• ☐ Google Ads tag installed (if running Google ads)
• ☐ UTM parameters working for campaign tracking
• ☐ Heatmap tool installed (Hotjar, Microsoft Clarity. both free)

Legal & Security (6 items)

• ☐ SSL certificate active (https://)
• ☐ Privacy policy page
• ☐ Terms of service page
• ☐ Cookie consent banner (if required)
• ☐ GDPR compliance for EU visitors
• ☐ Backup system in place