Amazon Listing Teardown Template

Main Image Audit

Your main image is the only thing shoppers see in search results. It determines your click-through rate.

• Does the product fill 85%+ of the frame?
• Is it shot at a slight angle (not flat-on)?
• Is the background pure white with no artifacts?
• At thumbnail size (200px), can you clearly identify the product?
• Does it look premium compared to the top 5 competitors in your search?

Score: ___ / 10

Secondary Images (Images 2–7)

These are your sales pitch. Each image should serve a specific purpose.

• Image 2, Hero claim: Does it make one bold, clear benefit statement?
• Images 3 to 5, Features: Does each highlight ONE benefit (not feature) with minimal text?
• Image 6, Trust: Reviews, ratings, comparison chart, or "as seen in"?
• Image 7, Lifestyle: Does it show the product in use and trigger an emotional response?
• Is the design style consistent across all 7 images?
• Are all images optimized for mobile (text readable at phone size)?

Score: ___ / 10

Title

• Does it include your primary keyword naturally?
• Is the brand name first?
• Does it communicate the key benefit, not just the product name?
• Is it under 200 characters and readable (not keyword-stuffed)?

Score: ___ / 10

Bullet Points

• Do they lead with benefits, not features?
• Are the first 3 bullets your strongest selling points?
• Do they address the top customer objections?
• Are keywords naturally integrated?
• Is each bullet scannable (not a wall of text)?

Score: ___ / 10

A+ Content

• Do you have A+ content at all? (If not, score 0)
• Does it tell a brand story or just repeat the listing?
• Are the images high quality and on-brand?
• Does it include a comparison chart?
• Is there a cross-sell module promoting other products?

Score: ___ / 10

Storefront

• Do you have a Brand Store? (If not, score 0)
• Is the hero banner professional and on-brand?
• Are products organized logically?
• Does it include lifestyle imagery and brand story?
• Is it linked from Sponsored Brand ads?

Score: ___ / 10

Reviews & Social Proof

• Do you have 50+ reviews?
• Is your rating 4.0+ stars?
• Are you responding to negative reviews?
• Are your best reviews highlighted in image 6?

Score: ___ / 10