You Googled "how much does branding cost" and got 47 articles that all say "it depends." Helpful.
Here are real numbers. We're a creative studio that prices this work every day. No hedging, no ranges so wide they're meaningless. Actual pricing by tier.
Logo Design
| Tier | Price Range | What You Get |
|---|---|---|
| DIY / AI | $0–$100 | Template-based, generic, no strategy |
| Freelancer | $300–$2,000 | Custom design, 2–3 concepts, basic files |
| Studio | $2,000–$8,000 | Research-backed, multiple concepts, full file package |
| Top Agency | $10,000–$50,000+ | Brand strategy included, extensive exploration, brand guidelines |
Our take: If you're under $250K revenue, a good freelancer is fine. Once you're growing, a studio-level investment pays for itself in perceived value alone.
Full Brand Identity
This includes logo, color system, typography, visual language, brand guidelines, and applications (business cards, social templates, etc).
| Tier | Price Range | Timeline |
|---|---|---|
| Freelancer | $1,500–$5,000 | 2–4 weeks |
| Studio | $5,000–$20,000 | 4–8 weeks |
| Agency | $20,000–$100,000+ | 8–16 weeks |
What drives the price: Scope of research, number of applications, depth of brand guidelines, and revision rounds.
Packaging Design
| Tier | Price Range | What's Included |
|---|---|---|
| Single SKU (freelancer) | $500–$2,000 | One product, one design, print-ready files |
| Single SKU (studio) | $2,000–$6,000 | Research, mockups, dieline, print management |
| Product Line (3–5 SKUs) | $5,000–$15,000 | Cohesive system, structural design, photography direction |
Hidden costs to watch: Structural engineering, print setup fees, photography, and mockup production. Budget 20–30% on top of design fees.
Website Design & Development
| Tier | Price Range | Pages / Features |
|---|---|---|
| Template / DIY | $0–$500 | 5–10 pages, limited customization |
| Freelancer | $2,000–$8,000 | Custom design, 5–15 pages, CMS |
| Studio | $8,000–$30,000 | Full custom, strategy, copywriting, SEO, integrations |
| Agency | $30,000–$150,000+ | Enterprise features, custom development, ongoing support |
The real cost people miss: A cheap website you have to redo in 6 months costs more than a good website you keep for 3 years. Factor in opportunity cost. what revenue are you losing with a site that doesn't convert?
Amazon Creative (Listing Images + A+ Content)
| Tier | Price Range | What's Included |
|---|---|---|
| Budget | $200–$800 | 7 listing images, basic infographics |
| Professional | $800–$3,000 | Listing images + A+ content, lifestyle renders |
| Premium | $3,000–$8,000 | Full creative suite: images, A+, storefront, brand story, strategy |
ROI reality: On Amazon, your images are your sales team. A $3,000 image redesign that lifts conversion from 12% to 18% on a product doing $10K/month in revenue pays for itself in weeks.
What You Should Actually Spend
Here's the rule we give every client: invest 5–10% of your trailing 12-month revenue in brand and creative. If you're doing $500K, that's $25K–$50K across all brand investments for the year.
Sounds like a lot? Consider that your brand is the one asset that touches every sale, every customer interaction, and every impression your business makes. Under-investing here is the most expensive mistake you can make.